Services
Where I add
the most value
Senior advisory, Fractional CMO, and AI-native execution — for organizations that need the real thing, not a framework.
Client Voices
What clients say
Kevin has been a valuable advisor and partner on a wide range of strategic issues — from core strategy development to brand differentiation to developing talent and culture in support of both. He listens carefully, researches carefully, and responds with creative, winning ideas.
President & CEO · Clearwater Credit Union · Client
Kevin is adept at harnessing engagement and transformation within organisations to support and influence business and brand strategy. He brings intelligence, insight and energy to programmes and is a pleasure to work with.
Brand & Naming Consultant · Peer Collaborator
Kevin had an excellent way of combining digital transformation with strategic, brand and people needs — a rare combination of skills that makes him particularly valuable in complex organizational environments.
ex-Accenture · ex-Fjord · Brand Union Colleague
What I Do
Six disciplines.
One integrated system.
Brand Transformation
Repositioning brands at the enterprise level — connecting external narrative to internal culture so the promise is deliverable, not just tellable. EY's global rebrand, 150 countries, 150+ location healthcare transformations. C-suite and board counsel.
GTM Architecture
Building the full GTM system: value proposition → messaging → campaign → sales enablement → revenue. Forty Deloitte campaigns in 8 years. Revenue targets $10M to $10B+.
Fractional CMO
Senior marketing leadership without full-time overhead — agency management, team leadership, budget governance, and integrated campaign execution. For growth-stage companies and enterprises that need a CMO fast.
Agentic AI GTM
Deploying Go-to-Market Maven to compress strategy cycles 160×, with hands-on use of OpenClaw for autonomous competitive monitoring and AI-native campaign production. Operational, not advisory.
Employer Brand, EVP & Culture Transformation
Connecting employee story to customer story as a commercial lever — building the cultural alignment that makes the brand promise deliverable internally before it's expressed externally. Pioneered at MSLGROUP and Brandpie. Now standard across the industry.
Board & C-Suite Advisory
High-level brand transformation and capability advisory for boards and executive teams — drawing on 20+ years of C-suite counsel across five continents, from startup to $30B enterprise.
Published Works
The thinking behind the practice
The Talent Journey
Employer brand and talent experience strategy — how organizations attract, engage, and retain the people who make the brand promise real.
"A vital read for anyone serious about connecting people strategy to commercial outcomes." — Simon Francis, Saatchi & Saatchi EMEA
Brand & Talent
How brand strategy and talent strategy must converge to drive sustainable commercial performance — the discipline Kevin helped pioneer, now standard practice across the industry.
Foundational text for the Brand & Talent practice now recognized across professional services, technology, and healthcare.