Selected Work
Named engagements.
Real outcomes.
A selection of projects across brand transformation, GTM, employer brand, and organizational culture — from EY to Deloitte to Coca-Cola and beyond.
Client Voices
What clients say about the work
I worked with Kevin during my time at EY and he was one of the best consultants I have had the pleasure to work with. We formed what I thought was a formidable team — we had fun, tested ourselves, and delivered some brilliant work.
Co-Founder True · Fellow IoIC · EY Client
Kevin led various transformative brand and employer brand projects for two of the professional services organisations I led EMEA marketing for. An incredibly rare blend of strategic and creative with the pragmatism to make it actually land.
Strategic Marketing Leader · Professional Services EMEA · Client
Kevin took on the account management of what ended up being one of the biggest agency accounts over a two year period. He and I worked together to join up numerous WPP agencies across a multi-channel, internal and external brand building exercise — both high profile and exceptionally complex. He's a very dynamic and positive person to work with.
Client Service Director, Branding & Design · Brand Union · Client
Global Brand Transformation
Enterprise brand leadership
EY — Global Rebrand
Building a Better Working World
Led the agency-side team working with EY's global executive team on the purpose-led rebrand of Ernst & Young — positioning, narrative, and identity sustained across 150 countries and 300,000 people. Cold introduction to $30M+ relationship over 15 years.
EY — EVP
Employer Value Proposition
Worked closely with EY's global people leader and team, leading the agency-side development of the firm's worldwide employer value proposition across every region.
Securian Canada
How Insurance Should Feel
Led the full B2C/B2B2C insure-tech rebrand — distinctive, emotionally compelling positioning plus employer branding, values, and behaviors aligned to performance management systems.
LECG
Red Dot Award–Winning Rebrand
Led the agency-side team to develop the Red Dot Award–winning brand refresh, vision, and values for LECG (now part of FTI Consulting), including full internal engagement rollout.
Linedata
Global Financial SaaS Brand Refresh
Led the agency-side team and worked closely with the board on the brand refresh for this French-based, global financial SaaS company serving asset managers worldwide.
Simon Med
150+ Location Brand Transformation
Supported a full brand transformation, employee engagement, and brand architecture overhaul for this 150+ location US longevity and imaging company.
GTM & Demand Generation
Commercial execution at scale
Deloitte — 40+
GTM & Sales Enablement Playbooks
Developed 40+ go-to-market and sales enablement operating systems for business-critical service offerings across Deloitte, Deloitte Digital, and Workday — revenue targets from $10M to $10B+. Agency named to the Deloitte roster on arrival.
Deloitte Operate
The New Shape of Business
Led agency-side strategic concept and go-to-market messaging for Deloitte's managed services proposition — captured in a published infographic on Deloitte.com defining the category.
Coca-Cola
"What's Your Secret Formula?"
Led the agency-side team developing employer brand platforms for The Coca-Cola Company across Europe and Greater China, and for Coca-Cola Enterprises.
Employer Brand & Culture
Connecting people strategy
to commercial performance
BT Openreach
Right First Time
Led the agency-side team working with BT Openreach on a major organizational transformation and engagement initiative spanning frontline and field operations nationwide.
KPMG
Global Opportunities Mobility Programme
Co-led the re-invigoration of internal communication and engagement efforts around KPMG's global mobility programme (GO), driving uptake across the international network across three continents.
Syngenta
"Our Work Matters" Employer Brand
Co-led development of Syngenta's global employer brand platform, connecting individual contribution to the company's agricultural science mission across every market — launched in 90+ countries.